POPEYE

POPEYE - July 2024

Popeye magazine is the “Magazine for City Boys”. The founders printed this on the cover of the magazine when it debuted in 1976. What’s a “city boy”? The term doesn’t appear in the dictionary and no expert panel could define it. So we felt we should explore every aspect of what this “city boy” might be. After decades of debate, it still makes for a topic of lively discussion. It can be a style or a way of thinking. To get an idea of what makes a city boy, read Popeye magazine.

Theme: What are you doing that's good for your health?

A city boy must be healthy. Someone who enjoys physical activity, eats well, sleeps well, has a peaceful mind and is kind to others.

POPEYE is already thinking about an easy, fun and stylish lifestyle. There are many things you can start doing today, such as taking up tennis or mountain climbing, or becoming more conscious of what you eat that is good for you. We also visit Los Angeles, the most health-conscious city in the world.

UK cover price: £20.99